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Showing posts with the label amazon

Best Practices for Conversion Rate Optimization-

We all have heard of conversion rates from the early days of marketing. However, marketing techniques changed from traditional marketing to digital marketing, which not only creates fun in the working environment, but a lot of things came into the picture to learn and improve our businesses to serve our customers.  Conversion rate is not a buzzword anymore, and marketing agencies, as well as strategists, use it on the advanced level to optimize websites and campaigns to track the conversion rate. The actual definition of conversion rate is the percentage of visitors to your website get something out of the total number of visitors. The higher the conversion rate, the better is the marketing campaign. We all know the conversion rate plays a crucial role in the e-commerce industry because of the different advertising strategies of Amazon PPC, Google Ads, LinkedIn Marketing Solutions, and Social Media advertising. Conversion Rate Goals - We calculate conversion rate afte

Effect of COVID-19 on Online Shopping Behavior

It is likely to say that COVID-19, one of the defining events of 2020, will have significant implications on business and consumer behavior. The situation is changing rapidly. We can notice that restaurants, theatres, bars, gyms, etc. have been shut down. Meanwhile, other organizations and office workers are facing challenges in working remotely.  This situation is making the world interconnected with their realities to feel how everyone is living. However, the approach to isolation and uncertainty changed the shopping behavior of consumers, which switched from brick n mortar stores to online shopping. Since non-essential business is closed or available for limited shopping, therefore brands and e-commerce giants like Amazon, Walmart, and Target are taking the necessary measurements to overcome the challenges and making it flexible for the customers to shop online. The situation of Panic Buying - After hearing from the World Health Organization regarding pandem