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Showing posts with the label marketing

Best Practices for Conversion Rate Optimization-

We all have heard of conversion rates from the early days of marketing. However, marketing techniques changed from traditional marketing to digital marketing, which not only creates fun in the working environment, but a lot of things came into the picture to learn and improve our businesses to serve our customers.  Conversion rate is not a buzzword anymore, and marketing agencies, as well as strategists, use it on the advanced level to optimize websites and campaigns to track the conversion rate. The actual definition of conversion rate is the percentage of visitors to your website get something out of the total number of visitors. The higher the conversion rate, the better is the marketing campaign. We all know the conversion rate plays a crucial role in the e-commerce industry because of the different advertising strategies of Amazon PPC, Google Ads, LinkedIn Marketing Solutions, and Social Media advertising. Conversion Rate Goals - We calculate conversion rate afte

Effect of COVID-19 on Online Shopping Behavior

It is likely to say that COVID-19, one of the defining events of 2020, will have significant implications on business and consumer behavior. The situation is changing rapidly. We can notice that restaurants, theatres, bars, gyms, etc. have been shut down. Meanwhile, other organizations and office workers are facing challenges in working remotely.  This situation is making the world interconnected with their realities to feel how everyone is living. However, the approach to isolation and uncertainty changed the shopping behavior of consumers, which switched from brick n mortar stores to online shopping. Since non-essential business is closed or available for limited shopping, therefore brands and e-commerce giants like Amazon, Walmart, and Target are taking the necessary measurements to overcome the challenges and making it flexible for the customers to shop online. The situation of Panic Buying - After hearing from the World Health Organization regarding pandem

Top 7 Customer Retention Strategies for Your E-commerce Business

Engaging new customers while ensuring to entice the existing ones plays an active role in a business. Getting new customers is not the only thing that requires the focus; rather, it is how you strategize to keep them engaged throughout. Customer retention is an essential part of the business and demands attention to its strategies and workflow. Get to know the top 7 ways to maintain the engagement of the new customers and have active customer retention. Improve Customer Support Responding with what exactly your customer is looking for, makes it easy for them to understand you better. Improved customer support here refers to the systematic replies and interaction with the customer when required. Discounts & Combo Packs Going the extra mile for your customers makes them feel they are essential. Offer discounts and combo pack services that ensure that the customers matter to you and help them stay loyal towards the brand.   Paid Membership Program

Make Every Virtual Communication Count

Adapting to future technology is a step towards the growth of your business . When technology gives you a chance to empower your work culture, innovation & collaboration is the result. Virtual communication has made it easier for people to work together, being in different locations and time zones. Wondering how to make communication easy and smooth? Check out these effective practices to ensure smooth transmission. Hold virtual meetings at least once a week. Virtual meetings are becoming efficiently essential these days to hold business discussions. These meetings enable groups to collaborate virtually and share ideas within the team. Have clear objectives. Keeping in touch with the team members and conveying crystal clear intentions and expectations makes it easier for the employees to understand the goals and deliver the work within the given time frame.   Be responsive and supportive. Regular communication with employees working from different locations makes

Raise your Sales Bar with Effective Marketing Plan

Running an eCommerce business involves effective strategies and innovative ideas consistently within the organization. A business strategy plays a significant role in a business to maintain the workflow and work towards the profitability and growth of the company. Planning and implementation are two different aspects of business, both playing a significant role. A full-fledged plan is nothing when not implemented correctly, and similarly, a strategy not well planned doesn’t work to be of considerable effect when applied. A market plan lets the employees know what is to be done at what time. Increase in sales, boost in conversions, attracting new customers while enticing the existing ones, a business approach helps you shape a unique perspective and a method to get things done in the right manner. Strengthen your brand value with conventional & unconventional Marketing Tactics - Online Reputation Management  - Online reputation has given a new shape to the industry altogethe

Boost Your Strategy by attending the eCommerce Conferences

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Communication is one element that plays an essential role in an e-commerce business. It is key to making the business work effectively and efficiently at the same time. Ecommerce revolves around the buying and selling of the products or services online. In the modernized era, where the technologies are way too advanced, and e-commerce platforms are on the rise, it is a must to stay updated and on the track to match the ongoing trends. Learning new ways, getting to know efficacious tricks and techniques to not only grow your business but also enhance your ideas, is always a great deal. To ease out the process and cope up with the trends, E-commerce Conferences or Summits are one productive way. Ecommerce business has immensely worked as a fruitful opportunity for the people to get into the market and showcase their interest in the respective fields. You cannot just launch a website and expect the clients to flood in all by themselves. Attracting and engaging are all you need to focus

Guide to Boost Your Productivity Through Remote Outsourcing ECommerce Management Support Services

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The emerging online marketplaces like eBay, Amazon, etc. have tremendously changed over the past years, observing consumer behavior. E-commerce has become one of the leading industries in the list of business categories; however, the changing trends made it a little more challenging for business enterprises. Due to a large number of businesses influenced and entered into the e-commerce business, competition has increased for the sellers. The most challenging part is to handle the operations while you are busy with the core strategy of your business. Managing both the things at a time includes high cost and may result in the lack of efficiency of your team, but we say challenges make you grow and achieve your goals. The changing era of e-commerce industry and consumer behavior over the web made a lot of opportunities for the professionals to pursue their career and become an expert in e-commerce operations. These professionals work under a great management team to handle the comp