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Showing posts with the label pandemic

Best Practices for Conversion Rate Optimization-

We all have heard of conversion rates from the early days of marketing. However, marketing techniques changed from traditional marketing to digital marketing, which not only creates fun in the working environment, but a lot of things came into the picture to learn and improve our businesses to serve our customers.  Conversion rate is not a buzzword anymore, and marketing agencies, as well as strategists, use it on the advanced level to optimize websites and campaigns to track the conversion rate. The actual definition of conversion rate is the percentage of visitors to your website get something out of the total number of visitors. The higher the conversion rate, the better is the marketing campaign. We all know the conversion rate plays a crucial role in the e-commerce industry because of the different advertising strategies of Amazon PPC, Google Ads, LinkedIn Marketing Solutions, and Social Media advertising. Conversion Rate Goals - We calculate conversion rate afte

Best E-commerce Store Strategies to Adapt during COVID-19

E-commerce always seems to be in a pretty good spot during coronavirus. After all, shoppers can't go out much and will buy more online, but it's not that easy. Since the impact on brick and mortar retail sales and online sales varies as per the business line.  Let's see Coronavirus Online Sales Trends - Food & Beverage - This product line is almost up by 25% Baby Products - More than 200% of sales urged on weekly and 600% of sales monthly by March 30, 2020 Apparel and electronics are not getting high sales or all down The Impact of Coronavirus and E-commerce - In the initial days of social distancing and shut down stores, eCommerce has proved out to be essential. Unfortunately, moving ahead with the closure of non-essential business has lead to a high unemployment rate, which impacts the sales of the industry. However, it is difficult to predict the exact sales ratio due to consistent change in the shopping behavior week over week. A Stre

Top 7 Customer Retention Strategies for Your E-commerce Business

Engaging new customers while ensuring to entice the existing ones plays an active role in a business. Getting new customers is not the only thing that requires the focus; rather, it is how you strategize to keep them engaged throughout. Customer retention is an essential part of the business and demands attention to its strategies and workflow. Get to know the top 7 ways to maintain the engagement of the new customers and have active customer retention. Improve Customer Support Responding with what exactly your customer is looking for, makes it easy for them to understand you better. Improved customer support here refers to the systematic replies and interaction with the customer when required. Discounts & Combo Packs Going the extra mile for your customers makes them feel they are essential. Offer discounts and combo pack services that ensure that the customers matter to you and help them stay loyal towards the brand.   Paid Membership Program

Make Every Virtual Communication Count

Adapting to future technology is a step towards the growth of your business . When technology gives you a chance to empower your work culture, innovation & collaboration is the result. Virtual communication has made it easier for people to work together, being in different locations and time zones. Wondering how to make communication easy and smooth? Check out these effective practices to ensure smooth transmission. Hold virtual meetings at least once a week. Virtual meetings are becoming efficiently essential these days to hold business discussions. These meetings enable groups to collaborate virtually and share ideas within the team. Have clear objectives. Keeping in touch with the team members and conveying crystal clear intentions and expectations makes it easier for the employees to understand the goals and deliver the work within the given time frame.   Be responsive and supportive. Regular communication with employees working from different locations makes

Navigate The Transition To Remote Work During Pandemic

With the severe issues of COVID-19 , businesses have a significant impact on all sectors. More and more companies are moving to remote work culture for a smooth transition of work, keeping the health measures in mind.  The remote working practice is also increasing due to social distancing all over the cities and countries. The businesses have to suffer for a while because of the low supplies from the manufacturers. However, making short term money with safety precaution items like hand sanitizers , masks, etc. will not make you a good entrepreneur exploiting the coronavirus situation. Its time to utilize in a remote culture , which can let you analyze with the trial and error basis to reduce your extra workload in the panic situation. We all know a graph bar goes down with an excellent opportunity for everyone to raise high in the coming days. Patience is all you need here to support the economy, employees, and the situation. Ecommerce giants like Amazon, eBay &

5 Essential Tips To Improve Website User Experience

With the growing digital world, the website has become a powerful and 24/7 salesman. You can also say it as a beautiful centerpiece of your imagination to present yourselves in front of your customers. Having a digital business helps your authority to make your user experience fantastic each time a visitor visits your site. Therefore today, we are going to cover "How can you make your every visitor happy by working or improving your user experience"? What is User Experience? User experience (UX) is an important SEO factor of a deep understanding of the behavior of your users, what they need, what they value, their potential, and their restraint. Which user can you count as the right user? The right user will do some activities - scroll through different pages understand what the website is all about taking action after getting the desired product or service Let's dig in to read in detailed strategies to improve your user experience