Best E-commerce Store Strategies to Adapt during COVID-19


E-commerce always seems to be in a pretty good spot during coronavirus. After all, shoppers can't go out much and will buy more online, but it's not that easy.

Since the impact on brick and mortar retail sales and online sales varies as per the business line. 

Let's see Coronavirus Online Sales Trends -


  • Food & Beverage - This product line is almost up by 25%
  • Baby Products - More than 200% of sales urged on weekly and 600% of sales monthly by March 30, 2020
  • Apparel and electronics are not getting high sales or all down

The Impact of Coronavirus and E-commerce -


In the initial days of social distancing and shut down stores, eCommerce has proved out to be essential. Unfortunately, moving ahead with the closure of non-essential business has lead to a high unemployment rate, which impacts the sales of the industry. However, it is difficult to predict the exact sales ratio due to consistent change in the shopping behavior week over week.

  • A Stream of Online Shopping -

According to Listrak, report a 40% increase in eCommerce revenue since the U.S. declared a state of emergency.

  • Delivery and Supply Chain -

With an increase in demand, the concern comes to supply whether it will be meet or not. As manufacturing, it stopped or low on availability - the inventory might get affected, and so the delivery time.

  • Amazon freezes FBA shipments for non-essential items -

As of now, the demand for household items and medical supplies is high; therefore, Amazon is prioritizing the warehouse space to maintain the top stock for such things to help the community.

  • High Demand for Groceries -

Groceries are essential items when retail stores and other food items are not available. Due to social distancing, the demand has increased as people are happy to avoid their frustration in the non-availability of items on stores and standing with the crowd while online delivery is letting them order in peace.

If this is still not enough you can check more on how to Rebuild your strategies during COVID-19


Things to Adapt -


  • Contact your manufacturers for the stock maintenance
  • Try finding an alternative for the stock
  • Conduct a customer need evaluation
  • Target home audience
  • Update product pages
  • Focus and improve the delivery process
  • Gather the data and focus on people
  • Run smart PPC campaigns
  • Special offer to help the community

Prepare your online store keeping the above-market things and points in mind to get the best of the scenario and become profitable. If this sounds a lot for you, hire a remote offshore agency with experts to create your advertising campaign and product page impressive.
Location: United States

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