How the Pandemic Outbreak Helped the Brands Rebuild Strategies


The coronavirus outbreak is a global emergency that is escalating and making the conditions worse. A human tragedy that has changed the dynamics of the work culture and forced lockdown of many countries have shifted the J-Curve of the economy right downward. Many countries have been slashing transportation and the working culture completely to take the situation under control. WHO has declared this outbreak a pandemic emergency across the globe, and lockdown & social distancing are the only two options left with the citizens to control the widespread virus. COVID-19 has not just shaken up the business but also the consumer behavior on a large scale. Both the private and public sectors are trying their best to slow the spread of the infection, knowing the increasing numbers of infected cases daily. 

How is the Coronavirus a benefit for some industries?

This outbreak came to be a source of benefit for some of the leading industries. E-commerce industry and Remote work cultures have seen a positive impact on their growth and expansion. This pandemic has not affected much to sectors like technology, digital media, fintech, healthcare, and the list goes on. Digital business transformation has escalated itself. Many companies have made a sudden transition to remote work keeping the current pandemic scenario in mind. COVID-19 has changed the dynamics of the work culture and forced companies to rethink their strategies and code of conduct. This outbreak has made the sectors rethink of how to get things done effectively and efficiently. 

Let the Remote Work Do It for You when you Cannot

Social distancing, offices shutdown, countries lockdown has been in talks lately. The sudden outbreak is severely impacting the economy, but many companies have played safe and smart. Scaling to remote work and getting the things done from the skilled professionals within the deadlines, is helping them to not burden their work due to the pandemic. 

Transform your business to remote work to ensure it is a tech-enabled and future proof.

Sectors that raised their sales graph and have started growing ever since 

The eCommerce marketplace has been one industry to which the Coronavirus didn’t affect comparatively. The escalating demand has just enabled it to grow and start the expansion now. The two sectors that are witnessing a positive reinforcement and have immensely increased their sales and profit are health and grocery. 

Health & Wellness

Many health centers have taken care of healthy actions and launched free online consultation services. To help patients with other chronic diseases and maintain the regular drug supply, these centers have 24/7 available doctors and a team in case of emergency. Community health and wellness play a vital role, and all necessary measures are ben taken throughout. 

B2B and B2C sourcing platforms like Alibaba, Amazon, Walmart, and eBay have taken the initiative to make a change. It offers services that matched the sellers with hospitals and local bodies. It has also declared the ongoing service of goods to the hospitals in need despite the location. 

Grocery to E-Grocery

The grocery stores are at high risk of infection as it gets so many customers every minute. To avoid going to the grocery stores and markets, people have moved to online retail completely. The lack of inventory in the grocery stores, and maintaining social distancing, a longer delivery window for fast-moving consumer goods is also not an issue at all. 

The new E-Grocery has raised the demand and supply of the essential items. The sales of the vegetables, raw food, etc. have tripled due to the lockdown panic. The whole world has switched to the e-grocery raising its average cost overall. 

How your business can survive this pandemic

Transitioning to the eCommerce sector can be a benefit to the leading brands keeping the current scenario in mind. Not letting the global pandemic affect your business and, at the same time, help you increase the profitability and growth, these two sectors are the right place to invest the money and time for a hassle-free code of conduct. 


Location: New York, NY, USA

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