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Why Social Media Marketing is Important?

  Social media is one of the fastest-growing trends in marketing. Business owners have realized the tremendous benefits social media marketing can offer. These benefits include increased brand awareness, expanded customer base, improved visibility and website traffic, and improved public relations. Unfortunately, there are still many businesses that struggle with social media marketing. This is why social media marketing services can be an effective tool for any organization.   If you have an online business, you must work with a great social media marketing company. The social media marketing company will help you define your target audience, determine who among your target audience would be most interested in advertising with you, create a strategy that will help you reach your audience, develop an advertising campaign that is both effective and complementary to your website, and provide the tools you need to track the effectiveness of your advertising. A recent survey of social med
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Best Practices for Conversion Rate Optimization-

We all have heard of conversion rates from the early days of marketing. However, marketing techniques changed from traditional marketing to digital marketing, which not only creates fun in the working environment, but a lot of things came into the picture to learn and improve our businesses to serve our customers.  Conversion rate is not a buzzword anymore, and marketing agencies, as well as strategists, use it on the advanced level to optimize websites and campaigns to track the conversion rate. The actual definition of conversion rate is the percentage of visitors to your website get something out of the total number of visitors. The higher the conversion rate, the better is the marketing campaign. We all know the conversion rate plays a crucial role in the e-commerce industry because of the different advertising strategies of Amazon PPC, Google Ads, LinkedIn Marketing Solutions, and Social Media advertising. Conversion Rate Goals - We calculate conversion rate afte
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Location: United States
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Effect of COVID-19 on Online Shopping Behavior

It is likely to say that COVID-19, one of the defining events of 2020, will have significant implications on business and consumer behavior. The situation is changing rapidly. We can notice that restaurants, theatres, bars, gyms, etc. have been shut down. Meanwhile, other organizations and office workers are facing challenges in working remotely.  This situation is making the world interconnected with their realities to feel how everyone is living. However, the approach to isolation and uncertainty changed the shopping behavior of consumers, which switched from brick n mortar stores to online shopping. Since non-essential business is closed or available for limited shopping, therefore brands and e-commerce giants like Amazon, Walmart, and Target are taking the necessary measurements to overcome the challenges and making it flexible for the customers to shop online. The situation of Panic Buying - After hearing from the World Health Organization regarding pandem
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Location: United States
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Best E-commerce Store Strategies to Adapt during COVID-19

E-commerce always seems to be in a pretty good spot during coronavirus. After all, shoppers can't go out much and will buy more online, but it's not that easy. Since the impact on brick and mortar retail sales and online sales varies as per the business line.  Let's see Coronavirus Online Sales Trends - Food & Beverage - This product line is almost up by 25% Baby Products - More than 200% of sales urged on weekly and 600% of sales monthly by March 30, 2020 Apparel and electronics are not getting high sales or all down The Impact of Coronavirus and E-commerce - In the initial days of social distancing and shut down stores, eCommerce has proved out to be essential. Unfortunately, moving ahead with the closure of non-essential business has lead to a high unemployment rate, which impacts the sales of the industry. However, it is difficult to predict the exact sales ratio due to consistent change in the shopping behavior week over week. A Stre
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Location: United States
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Top 7 Customer Retention Strategies for Your E-commerce Business

Engaging new customers while ensuring to entice the existing ones plays an active role in a business. Getting new customers is not the only thing that requires the focus; rather, it is how you strategize to keep them engaged throughout. Customer retention is an essential part of the business and demands attention to its strategies and workflow. Get to know the top 7 ways to maintain the engagement of the new customers and have active customer retention. Improve Customer Support Responding with what exactly your customer is looking for, makes it easy for them to understand you better. Improved customer support here refers to the systematic replies and interaction with the customer when required. Discounts & Combo Packs Going the extra mile for your customers makes them feel they are essential. Offer discounts and combo pack services that ensure that the customers matter to you and help them stay loyal towards the brand.   Paid Membership Program
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Location: New York, NY, USA
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Make Every Virtual Communication Count

Adapting to future technology is a step towards the growth of your business . When technology gives you a chance to empower your work culture, innovation & collaboration is the result. Virtual communication has made it easier for people to work together, being in different locations and time zones. Wondering how to make communication easy and smooth? Check out these effective practices to ensure smooth transmission. Hold virtual meetings at least once a week. Virtual meetings are becoming efficiently essential these days to hold business discussions. These meetings enable groups to collaborate virtually and share ideas within the team. Have clear objectives. Keeping in touch with the team members and conveying crystal clear intentions and expectations makes it easier for the employees to understand the goals and deliver the work within the given time frame.   Be responsive and supportive. Regular communication with employees working from different locations makes
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Location: New York, NY, USA
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How the Pandemic Outbreak Helped the Brands Rebuild Strategies

The coronavirus outbreak is a global emergency that is escalating and making the conditions worse. A human tragedy that has changed the dynamics of the work culture and forced lockdown of many countries have shifted the J-Curve of the economy right downward. Many countries have been slashing transportation and the working culture completely to take the situation under control. WHO has declared this outbreak a pandemic emergency across the globe, and lockdown & social distancing are the only two options left with the citizens to control the widespread virus. COVID-19 has not just shaken up the business but also the consumer behavior on a large scale. Both the private and public sectors are trying their best to slow the spread of the infection, knowing the increasing numbers of infected cases daily.  How is the Coronavirus a benefit for some industries? This outbreak came to be a source of benefit for some of the leading industries. E-commerce industry and Remote work cultur
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Location: New York, NY, USA
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